Not sure if you guys have watched called ‘Cupcake War’ American Food Network show, where cupcake bakeries from around America compete with each other to win a prize ~
Today, I wanted to have my own little cupcake war between Crumbs Bake Shop VERSUS Magnolia Bakery! For those who live in the States or have gone to New York, I’m sure you have heard of both cupcake stores :) They’re both quite famous, but I think Magnolia is a little more well-known as it’s been around for longer and have released a couple of cookbooks. While Crumbs is a newish player in the cupcake scene ~
I’m gonna start with my review of Crumbs Bake Shop at Times Square, a convenient 5 minute walk from our hotel – if you want the name just leave me a comment ~ Thanks Faith from An Edible Mosaic for recommending Crumbs, check out her review too :)
The Crumbs shop in Times Square is pretty small, but the neon lights and the flashing logo will definitely catch your eye :) There’s no tables or chairs, as soon as you walk in, you’ll be allured to the cupcake cabinet ~ Sorry about the photo it was jammed packed when I was there, I couldn’t take a better pic ~
Very briefly, Crumbs Bake Shop is a creation by husband and wife, Mia and Jason Bauer and they opened their first store in 2003. They offer cupcakes in 4 sizes, the taste size which is a mini, a classic, a signature and a COLOSSAL cupcake :) I have promised myself to order a colossal red velvet cupcake next time I go ~ They have a wide range of flavours too going from the typical dark chocolate, red velvet, carrot and more unique flavours like Blackbotton Cheesecake Brownie.
I was so glad they had this taste pack, it had 12 mini cupcakes of all their best sellers :) WOO HOO! I got to try all of them~ Hmm…it’s so hard to say which one is my favourite…but I really liked the S’mores (On the right hand side of the last row) because it has everything I love – chocolate, vanilla, cream cheese and graham crackers ~ delicious!
Perfect way to end the night with Crumbs cupcakes and a hot chocolate, which was probably a little too sweet for most people, but just right for me :) The one of the left is Vanilla sprinkle – the cupcake itself was so moist and the vanilla butter cream was perfectly whipped! One on the right is Devil Food’s and once again so moist and chocolatey!
Surprisingly they didn’t have the red velvet in the best seller pack, but I’m sure it’s one of their best sellers…maybe they had run out of the taste size? Either way :) I couldn’t leave without trying it ~ Now not trying to brag but I’ve been told my red velvet cupcakes are good ~ but these weren’t good…they were AMAZING! Definitely a 10 out of 10! The red velvet cake was once again so moist, it basically melt in my mouth, then the cream cheese was the perfect consistency and the BEST part would have to be the white sprinkles :) and how could I forget the red velvet cake crumbs that finished it all off so nicely!
Now to Magnolia Bakery’s review ~
I wasn’t planning to go to Magnolia Bakery because it just wasn’t close to where I was and I haven’t heard many good things about them, but coincidentally they had a Magnolia Bakery on the first level of Bloomingdales and it was quite busy so I couldn’t leave NYC without trying at least one cupcake ~
Magnolia Bakery first opened in 1996, however, has recently been sold to Steve Abrams, a veteran NYC restaurateur. It was definitely a pretty looking shop, where everything was so neat and nicely decorated ~ Anyhow because this is a Cupcake Wars I decided to get another Red Velvet cupcake and a Devil’s Food to compare it to Crumbs.
Starting with the red velvet…it was an UTTER disappointment :( I seriously LOATHE dry cupcakes! It was so so so dry that it starting crumbling in my hands before I could put it in my mouth… and the cream cheese frosting was unbelievably thick and sticky which wasn’t a very pleasant feeling. The same thing happened with the Devil’s food cake, a cake dry as sand and frosting that was too thick.
Even though it is quite obvious, but I would now like to announce the winner of this Cupcake War goes to *drum roll* – CRUMBS BAKE SHOP! Congratulations! :D They have definitely won in terms of – taste, presentation and texture!
I’m sure I don’t need to say anymore, but you will know which shop to visit and which shop to miss :P